A Few Cultural Symbols of Luck
Thursday, March 17, 2011 at 03:20PM Looking to go beyond the four leaf clover to communicate your brand's story? I'm still a believer in the "Luck of the Irish" but was curious to see what other cultures have as their symbols of good luck.
One of the most common and least noticed in public is the jade plant. Next time you're in a Chinese restaurant take a look by the entrance and you just may spot this leafy green plant(aren't all plants green?) which is a mimic of the jade stone that represents good fortune and wealth. The Chinese have quite a few good luck symbols ranging from dragons to crystals.
Indian culture recognizes the elephant as a symbol of good luck. Elephants were originally owned by the elite in earlier times and also signifies great wealth. I have recently seen a few apparel brands use the elephant as their brand identity.
The Feoh is a symbol for cattle going back to ancient Nordic times. Cattle was once perceived as more valuable than land and the ultimate symbol of power. Also, there is a connection to German culture here with a focus on wealth gained by an honest days work — doesn't that take self examination to a new level!
Going green takes on a whole new meaning today, Happy St. Patrick's Day to all.
