5 Myths About Marketing To Baby Boomers

Are you actively engaging Baby Boomers with the right message?

Check out my latest guest post for American Express OPEN FORUM. Click here to visit their web site and learn more about the forum.

To briefly summarize here are 5 Myths from the article. 

Myth 1: Baby Boomers have fierce brand loyalty

Myth 2: Baby Boomers have health and mobility issues

Myth 3: Baby Boomers get tighter with money as they age

Myth 4: Baby Boomers don't engage with technology

Myth 5: Baby Boomers don't travel that much

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