Not sure how infographics fit into your marketing plan? Looking for ideas on how to create one?

The infographic provides a quick hit of statistical information and is most useful in this age of hyper distracted consumers. Telling a story in a visually engaging format seems to be openly embraced through various social media channels as the sharing component is higher than most — and can't easily be ignored.

If you're on a budget the price is right — there's no CPM or PPC involved. Here are a few ways to get started.

Discounts

Looking for a creative way to present a discount? Getting a deal in today's economy is top of mind. While the promotion or discount need not be the entire pitch, think about placing the offer at the very bottom.

 • Place your offer with a print and show option

 • Scan a QR code to activate an offer

 • Offer driven concept — demonstrate the value of the offer 

 • New product launches

Branding

You have a history, then promote it — folks will share it. Educating those about your company and what you stand for is very compelling. Infographics provide you with a platform to create timelines and a focused message like no other digital format.

• What do you stand for?

• Take your icon and illustrate the story behind it

• Integrate with an advertising campaign

• Celebrate your brand's anniversary

Product Launches

Introducing a new product? Infographics will generate buzz and awareness in a social setting.

 • Highlight features and benefits

 • Compare and contrast vs. other brands/products

Crisis Management

Have a crisis? This may be more of a PR role but there is much strength in visuals communicating you brands changed actions.

 • Demonstrate changed position

 • Show brand actions taken as a result

Thought Leadership

Are you a thought leader in some area or marketplace? Demonstrate your expertise in a visually compelling way.

 • The white paper may be best promoted through the use of an infographic. Compile small snippits and hook your viewer to sign up for the rest.

 • Got Results? Build a story around the process and what lead up to the success.

When creating infographics there are multiple ways to present all of the above. While the format of 520 Pixels wide is best for online viewing, the length varies greatly depending on how much content is being created. This will allow for Facebook formatting and optimal blog posting. Don't go overboard on content length as this will decrease the amount of views — some folks don't want to keep scrolling forever.